Parineeti Chopra was in the city to promote a home furnishing brand. She also shared some decorating tips with us. Arjita Mishra reports
A gorgeous bedroom setup at the store of HomeStop, showcased the collection of SPACES Homes and Beyond and had Ishaqzaade actress Parineeti Chopra sitting over the beautifully curated bedroom design.
With the latest collection of autumn –winter, the newly renovated store at Select Citywalk was a buzz among the audience as the actress Chopra, who is also a brand ambassador of ‘SPACES Home and Beyond’, came to promote the particular brand.
Subrata Pal, vice-president of Welspun group said, “We have been associated with Parineeti for the last couple of years. The theme of this year’s collection is self expression and I think our customers are definitely going to like it. SPACES Home and Beyond has become an intrinsic part of every household and we hope that our new collection will add to our customers joy and make them feel even more proud of their homes.”
Parineeti looked like a teenager in a white t-shirt and black skirt. She said, “This is one brand association of which I am very proud of, and also it is very personal to me because I have these collections in my bedroom. I think as a brand ambassador, first of all I have to believe in the product and it is very close to my taste.”
The star did not hestitate in sharing her personal decorating tips with us. Her favorite colour is white and in her bedroom everything is white — right from linen to pillow covers. “Even my towels are white,” she laughed.
“We are honoured to have Parineeti Chopra at our newly renovated HomeStop store. With the festive season in the offing, we have introduced fresh collections across categories. Parineeti is not just a brand ambassador of the SPACES, she has been an inspiration to the younger generation to come up and show their interest in home décor,” said CK Nair, COO of the brand.
Chopra also posed for a photo session with the customers post event.The store also had a collection of several Indian and international brand D'décor, Portico, Philips, Corelle, Espirit, Morphy Richards et al.