GAIL has been creating awareness for bringing a positive change to ensure a greener and cleaner environment through its Hawa Badlo movement. In this move #Wake Up And Smell The Change initiative has been started by the Hawa Badlo platform to spread the idea of appreciating and preserving the positive environmental changes occurred due to the lock down. In this initiative, the netizens were asked to take a pledge and sustain this change in future as well as with befitting lifestyle changes such as:
An online engagement activity was also organised under this initiative earlier where in people were requested to click pictures of scenic beauties from their balconies, windows or roofs and post them on Hawa Badlo handles in the comments section with hashtags.
This is an attempt to mobilise collective societal efforts to improve the deteriorating air quality, by encouraging sustainable and environment friendly steps in works as well as inculcating lifestyle habits such as planting trees, cycling & walking, carpooling, using public transport, conserving energy and using cleaner energy sources like natural gas for industries, CNG for automobiles, PNG for commercial uses.
By engaging people for actions through events, social messaging through endorsement and web media series, short films and contests, the purpose of the platform is to motivate people to take pledge for actions against air pollution and problems caused due to it. The initiative has been able to reach more than eight million people across all digital platforms.