Vivacity

In the loop

R Kaur

The Romanian DJ and electronic music producer Edward Maya was here to collaborate with Indian musicians like Ankit Tiwari and Kanika Kapoor for MTV Bollyland. He spoke to R Kaur about his Bollywood aspirations

It was in the summer of 2009 when Edward Maya released his first song Stereo love and it entered the top-5 singles chart in many countries. The song now has over 200 million views on YouTube and then came another hit This is My life in 2010. We all know about his groovy signature tunes with their earworm quality. Excerpts:

What fascinates you about IndiaIJ

I keep coming to India. This happens, thanks to my manager. It is all his idea and we are promoting a new song, a new album and a new direction and I think this concept with MTV will be the first step.

What will you bring to the table with Bollywood + EDMIJ

One day with my manager, I had a conversation about improving and putting out my music to the next level and we decided to break into Bollywood music and I think the decision is to start making collaborations, starting with MTV Bollyland and then with the biggest names in Bollywood music and actors and after that I think it will be a good transition for me to being a musician actor and a dancer. I like to dance because I will do it my way. I’ll also be fit.

Are you a Bollywood fanIJ

I think it’s amazing. The main characteristic of Indian music is the connection with the soul. The music is  powerful and this is my main inspiration from India and from Indian music that has a lot of emotions.

What do you think about the EDM scene here and its futureIJ

Usually in India, music is a little strong and aggressive and the music I play is softer and melodic, with a lot of emotions. The main reason why I was here is because the combination of the two will be done step by step.

Electro house is quite popular these days in India. What do you think is nextIJ

I think people are hungry for new things and this new movement with DJs and EDM is something new and everybody wants it.

What’s the next albumIJ

I would like to keep it a little secretive till everything is out. I’m busy with a lot of collaborations and soundtracks. I’m also raising a new concept apart from electronic dance music. This is the entrance of Bollywood music, film music and we will go both ways.