Thanks to new-age promotional and smart marketing gimmicks, trailer and poster releases are now much hyped and the talk of the town
While the team of ABCD 2 is already building up excitement by announcing the release of its 3D trailer with Hollywood superhero action film Avengers: Age of Ultron, there are members from Bollywood’s mutual admiration gang promoting Dil Dhadakne Do like a major event.
Then there’s Kangana Ranaut taking the cake away with Tanu Weds Manu Returns (TWMR) trailer. Thanks to new-age promotional and smart marketing gimmicks, trailer and poster releases are now the talk of the Twitter town and much-hyped events.
The team of TWMR launched the poster of the movie on Kangana’s birthday. Her winning the National Award, subsequently after the poster launch, helped the production house market the trailer launch. Out of the trailer, Kangana emerged as the hero of TWMR. She gets off the running bus, speaks in a perfect rustic Haryanvi dialect and sports short hair.
The actress, who is playing twin characters in Anand l Rai’s forthcoming sequel, easily manages to steal the attention. She is introduced as Tanu and Kusum Kumari, two characters as distinct as chalk and cheese but played with equal effervescence. The credit must go to the director who seems to have packaged the sequel with as much humour and substance as his previous story.
There seems to be a little change in Madhavan’s character. The trailer got a raving response from Tweeple. Anupam Kher tweeted: “@aanandlrai Your trailer of Tanu Weds Manu Returns is once again a WINNER. Congratulations my friend. So proud of you (sic).”
Anil Kapoor hosted a special party for the trailer release of Zoya Akhtar’s Dil Dhadakne Do. The selfies were out on Twitter even before trailer release. “Ok! I just saw the best trailer I have seen in a while...#DilDhadakneDo is the film to really watch out for!!!!!! I love you Zoya!!!!!! (sic),” Karan Johar posted on Twitter. Even without the team coming out and speaking to people about the trailer, there was enough excitement built for the launch of the first look of the story.
After the hyped launch of the two trailers, TWMR and Dil Dhadakne Do, we are hoping for more news on the trailer release of ABCD 2. The trailer will be a birthday gift for Varun Dhawan.