Cashing in on the ‘selfie fever’ and promoting ‘brand Modi’, the BJP went high-tech with its electioneering and launched a ‘Selfie with Modi’ campaign on Saturday. The initiative aimed to connect with the young voters of Delhi. As part of this campaign, the party is going to set up around 3,500 ‘Selfie with Modi’ stores across the national Capital where people can take a selfie with the virtual image of Prime Minister Narendra Modi.
Created by the IT cell of the BJP, a person can just walk down to the nearest booth which houses an lED TV and an installed camera to get herself/himself clicked with the PM. “The picture will be sent to the person via e-mail in three hours and will also be uploaded on the social media on the spot if they wish. We have already started the trend #SelfieWithModi on Twitter,” explained Arvind Gupta, head of BJP’s IT cell. The first such ‘Selfie with Modi’ booth was inaugurated by BJP president Amit Shah at Central Delhi’s Khan Market on Saturday.
The party feels the ‘Selfie with Modi’ campaign will hit the right chord in the city when it goes to polls on February 7. “It is our party’s initiative to connect with the young voters in the city,” said Petroleum Minister Dharmendra Pradhan, who was also present on the occasion. He added, “Narendra Modi has a popularity of his own and to reach out to the people before the elections in a way like this is very innovative.”
When Pradhan was asked why ‘Selfie with Modi’ and not with Kiran Bedi when she is the party’s face in the Delhi Assembly elections, he said, “Kiran Bedi is roaming across Delhi, sometimes she is travelling by rickshaw, sometime she is having tea at roadside stalls, people can anyway reach out to her and click pictures. Moreover, Narendra Modi is our Prime Minister and the main leader whereas Kiran Bedi is our CM candidate. So we have launched this Selfie with Modi campaign.”