The demonetisation of Rs500 and Rs1,000 currency notes has hit tipplers in Kerala, with liquor sales dropping leading to a consequent drop in its contribution to the State exchequer.
According to figures from the sole wholesaler of liquor and beer in the State — Kerala State Beverages Corporation, that has an average daily sales of close to Rs29 crore, since Tuesday it has dipped to below Rs20 crore.
Since Tuesday midnight after Rs500 and Rs1,000 denominations were pulled out by the Government, the daily sale of liquor fell to Rs18 crore on Wednesday, from Rs29 crore the previous day.