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Sony’s new smartphone

Sony India recently announces its feature packed flagship smartphone in the Capital by newly appointed brand ambassador, Katrina Kaif. The Sony Xperia Z, in India is priced at Rs 38,990. The smartphone packs the best of Sony technologies into one device.

The smartphone currently operates on the android 4.1 Jelly Bean platform, and is packed with a host of exciting features and hi-end technology, including a 5-inch full HD 1080p Bravia 2 Reality Display, Snapdragon S4 Pro quad-core processor, 13 megapixel fast-capture cyber-shot camera and 4G lTE. 

In addition, the Xperia Z features Sony’s walkman technology for amazing audio playback, a battery stamina mode than can help increase battery back-up up to 50 per cent. Water and dust resistance is another unique feature that the phone offers, which is only relevant to customers in India. To amplify wireless connectivity between different devices via use of NFC feature available on Sony Xperia Z; the company has a slew of NFC-enabled devices, including speakers, headphones and TVs.

Dennis Van Schie, Corporate VP, HoD sales & marketing, Sony Mobile Communications said: “The smartphone market in India hold very strong mid-term growth potential, with smartphone sales projected to be approximately 33 million units by FY13 in India. Our ultimate objective is to position Xperia amongst the Top 3 Smartphone brands in India.”