Sunday Edition

Fashion delivered fresh & fast

Deebashree Mohanty

Move over overcrowded e-commerce ventures and push sales, Deebashree Mohanty tells you how made-to-order styles give you the freedom to choose from the best 

Are you tired of browsing through the exhaustive list of apparels on every e-commerce platformIJ Try out fresh made-to-order designs in the convenience of your home without having to sift through endless options.“We pride ourselves in delivering fashion as fresh and as fast as we can,” says Arihant Jain from Fabity, an online portal that deals with racy international ramp fashion. 
“At Fabity, we do things a little differently. Instead of advertising a random 100-odd designs on the home page, we curate the best six in a day. They are handpicked by our team of designers and the sale on these six designs is for a limited period,” Jain tells you, talking about this novel concept that has taken the Internet by storm.
From lace jumpsuits to self-styled crop tops, everything out here is new and has a fab identity of its own. “That’s why the fashion conscious people keep coming back to us. They want to pick designs before they hit the retail shelves. Everyone wants to be ahead of the herd these days,” Jain points out.It is every customer’s dream to lay her hands on fashionable clothes prior to them being sold in retail stores and a bunch of portals are making this into a reality! “The options are limited but the designs are fresh and in tune with fashion,” Shipra Modi, a self-proclaimed Internet shopaholic, says. 
She adds that made-to-order apparels are here to stay. “It may be a logistical nightmare but it is also the need of the hour because everyone wants a break from the monotony,” she reiterates.