Visitors at the Commonwealth Games in Australia could have their Facebook data mined in exchange for free and fast wifi, although authorities insisted no private or personal information will be stored.
The local Gold Coast council is offering a service up to 10 times normal speed after laying new fibre cables to coincide with the multi-sport event next month, which is contested between nations that are members of the Commonwealth.
But there's a catch.
To use it, you must log on through a Facebook account, allowing the council to capture data, which it says will be used to help shape future tourism marketing campaigns.
"We will be able to monitor the people, where they come from, that is, the percentage of tourists coming from China, Japan, Southeast Asia and locals, and the timing of it as well," Mayor Tom Tate told ABC radio.