In a bid to maintain transparency and fairness in awarding the lucrative IPl media rights, the BCCI has told Sony Max to join the bidding process with other interested bidders.
Sony Max had the TV rights since IPl’s inception year in 2008. According to reliable information, BCCI’s negotiation period with Sony Max came to an end on July 28.
There is a market projection that the new IPl TV rights will be fetching close to USD 4 billion and the Board wants the process of “next rights period” to be conducted in a transparent manner.
According to highly placed sources, the BCCI has already made a final written offer that states “media rights for ‘next rights period’ through Open Tender that enables price discovery in a fair and transparent manner”.
While BCCI has had differences with regards to structural reforms as per lodha Recommendations, it is in complete agreement with panel that a transparent procedure should be followed.