Best of India my Way
Discovery Channel in association with Maruti Suzuki India limited recently organised a special screening of the best of moments of India My Way journey to celebrate its culmination across 29 States. Cruising around in a Maruti Suzuki Vitara Brezza, covering over 28,000 km, the journey will come to an end on January 8 at 8 pm on Discovery Channel.
The 13-part series, hosted by Paloma Monappa and Meraj Shah, travelled across India in search of young Indians, their passion and their quest for the unusual, glamourous and adventurous side of life. The channel has also released a DVD unveiled by RS Kalsi, executive director, marketing & sales, Maruti Suzuki India limited; Karamjit Dua, VP, advertising sales (South Asia), Discovery Networks Asia-Pacific and Meraj Shah.
Special screening
Before the much awaited season 4 of Sherlock hit the small screen, a few lucky winners of the contest run by AXN in collaboration with Uber got to watch the special screening of the first episode in Mumbai, Delhi and Bengaluru. In the three-week long campaign, the fans were asked to unlock the Sherlock code on the Uber app and a lucky few would get a chance to attend the exclusive premiere of the show.
Sherlock viewers will have an opportunity to get special discounts on their rides by using the code that flashes on AXN during the show. The channel has also initiated a two-week interactive experience across the three cities at Social Café restaurants to make people think, feel and live, Sherlock.
Wearing the Sherlock hat, guests will have to seek some clues in order to become eligible to win an iPad or exclusive hampers. AXN has signed on East India comedy artist Azeem Banatwalla who with his wacky humour, summarised all the last seasons of Sherlock in a specially designed video.
Catch the season 4 on AXN India from January 7, 2017, every Saturday at 8 pm and repeat on Sunday 8 pm and 11 pm.