Sensodyne has launched ‘Wake Up to Tooth Sensitivity’ to democratise the problem of tooth sensitivity by educating people and inspiring them to shake inertia and lead a life of no compromise.
Prashant Pandey, marketing director, GlaxoSmithKline Consumer Healthcare said “Since its launch in
2011, Sensodyne has always endeavoured to educate consumers on tooth sensitivity and today we are the category leaders in the sensitive toothpaste segment.
However, inspite of high awareness, many sufferers still ignore the problem. Sensodyne believes in creating a world where every life is sensitivity free. It educates consumers by using real dentists in advertising campaigns.
Through the Wake up To Tooth Sensitivity campaign, we wish to inspire people to take action; switch to de-sensitising toothpaste and make a difference to their lives.”