The chief of manufacturing, long products, Tata Steel, Suresh Kumar launched “Joy of Building”, an initiative of Tata Tiscon, the premium rebar brand of Tata Steel, at Dealers Communication meet.
The occasion also marked the celebration of the launch of “CSR for Joy Week” by handing over a cheque of Rs 16, 600 to Atul Ranjan Sahay, honorary secretary of National Association for the Blind, Jamshedpur branch, for the purchase of updated version of Jaw software required for the visually challenged persons to operate the computers with ease.
“Joy of Building”, the new branding initiative of the super brand from Tata Steel’s brand portfolio, was unveiled on October’1 by TV Narendran, managing director designate, Tata Steel, at Jamshedpur Steel Works.
Tata Tiscon always aims to make the process of building a home enjoyable for the consumers. Joy of Building is one such major initiative which one will feel while making their dream house, away from any anxiety. Normally the very thought of building a house of its own which everyone aspires in their life gives nightmare. Tata Tiscon however keeps innovating in the rebar market by its unique customer-centric offerings. It is already providing Cut & Bend rebar applications to both large infrastructure companies and small & medium scale enterprises. In 2011, Tata Tiscon was the first to launch ready-made branded stirrups, Tiscon Superlinks, targeted at individual house builders.