Tata Power launched a new campaign titled ‘Save Mahseer, Save Us- Stop Water Pollution!’ under ‘Act for Mahseer’– largest and the most comprehensive campaign on Mahseer conservation.
The objective of this campaign for 2016 will be to focus on reducing water pollution and sensitising towards importance of water bodies which will help saving fresh water habitats. The campaign will focus on different themes each month which will emphasise to address the issue of water pollution.
Through the ‘Act for Mahseer’ initiative, 650 people have pledged under till date. The online pledge campaign is pledge today and become a fish knight. One can pledge to be a certified Fish Knight by pledging on the Act for Mahseer page on the Company’s website and receiving an online certificate. Fish Knights will help in sensitizing 1 million people and practice & engage at least 100 people in activities to stop water pollution.
These activities include identifying a habitat that is conducive to Mahseer breeding in various city/state; recommending these destinations by sharing this information with others; undertaking and encouraging others to take simple steps like not polluting any water body and ideating on fund-raising initiatives in association with Tata Power.