Tata Power has launched its ‘Be Green’ initiative under the aegis of Greenolution to unify consumers in the green movement. The initiative will also motivate them to associate with and contribute to ensuring a greener planet. ‘Be Green’ initiative has been kick-started with a unique initiative of ‘Pledging support to Nepal’, whereby consumers are being motivated to opt for e-bills and the savings will be donated for the cause. A single consumer opting for e-bill results in a saving of Rs10 per (approximately) month, this amount will be donated to the larger cause of providing relief to the people of Nepal.
The current consumer base already registered for e-bill and newly registered consumers to register for e-bills where each registration will result in a saving of Rs10. These 10 rupees saved by the company on behalf of its consumers will be accumulated over a period of 6 months and would be donated to provide relief to the people of Nepal. Speaking on the initiative, Anil Sardana, MD and CEO, Tata Power stated, “We, at Tata Power are aligned to the vision of our founder Jamsetji Tata and believe that sustainable growth and development are imperative in a developing economy such as India.