Tata Docomo today launched yet another innovative value added service--- Endless Music.
In an industry first initiative, this value added service will be available to all Tata Docomo prepay GSM customers through electronic voucher distribution (EVD). Endless Music service will be available for both basic and smart phone users.
All that a customer has to do is to visit any Tata Docomo retail partner outlet and recharge with the select denomination. At the launch of this service, Rishimohan Malhotra, Head – VAS Marketing, Tata Docomo, said “We have been investing in developing alternate channels of discovery to deliver content and offerings across all available physical, virtual and digital resources”.