In an attempt to boost sales of products manufactured under Palash brand which provide livelihood to a large number of women living in rural areas, State Rural Development Minister Alamgir Alam on Tuesday launched the Palash Mart Mobile App.
Speaking on the occasion Alam said that the campaign to bring the products of women entrepreneurs to people’s homes through the Palash Mart mobile app has become faster. Through this, more and more rural families will be able to become self-sufficient, he added.
The Minister appealed to the people and said that people can ask for Palash brand goods even while sitting at home. Through the Palash Mart mobile app, now more than 40 quality products manufactured by the women of the villages can be found sitting at home in all the districts of the state.
Littipara MLA, Dinesh William Marandi, Secretary of Rural Development Department Aradhana Patnaik, JSLPS CEO Aditya Ranjan, Pakur DC Kuldeep Chaudhary, DDC Anmol Kumar Singh of Pakur, SP Manilal Mandal of Pakur, among others were also present at the e-unveiling programme.
Patnaik said the most important goal of launching the Palash brand is to increase the income of rural women and entrepreneurs. This initiative will ensure good sales of Didi’s products even in a disaster, she added.
“People will be able to get the products while sitting at home. Through the Palash brand, work is going on not only for better packaging it is also improving marketing and quality of Didi’s products. The income of the Didis associated with Palash has increased 3 to 4 times as compared to the former, which is worth it. Farming goods, products of NTFPs, masks, sanitizers, manufacturing of various products including soaps are connecting and becoming successful entrepreneurs. The production and processing process being done at the village level by 32 lakh women associated with Sakhi Mandal in the State is getting new recognition,” said Patnaik.
The Secretary said that through Palash, the products of women entrepreneurs are becoming available in the market under one brand, which is bringing full profits to them and they have now got rid of middlemen also.
JSLPS CEO Aditya Ranjan said that to take advantage of the home delivery of Palash brand products, the Palash home delivery app can be downloaded from the Google Play store. “It’s Free. Through this, the amount of online purchase can be paid through cash on delivery. There are 40 types of products available through Palash Mart. Village Dhenki Rice, Madua Flour, Wheat Flour, Pure Mustard Oil, Turmeric, Coriander, Mirch Spices, Lemon Grass, Palash Soap, Detergent, Phenyl, Tur dal, Mask, Sanitizer, Sanitary Pad and others products,” he added.