Nuvoco Vistas Corp. ltd. (formerly lafarge India limited), a leading manufacturer of construction materials, recently launched a new and refreshing packaging for their premium brand Concreto.
Concreto, a versatile and premium slag cement, is designed to highlight its five distinct advantages; namely Super strength, Best freshness, lightest colour, Superior finish and Assured quality; in addition to reiterating its Gold Standard position.
Speaking on the occasion, Madhumita Basu, chief of sales, marketing and innovation, said, "Our brand has always been associated with premiumness and we leave no stone unturned when it comes to the quality of our products.
“We understand the emotions that people hold towards their homes and therefore with this campaign we are trying to connect the values of our brand and a family that nurtures to make a good home.
“Besides this, the new packaging helps us create a point of differentiation and help us highlight the advantages that our customers receive with our cement”.