Prime Minister Narendra Modi’s project, Digital India, will be in focus during the XlRI’s annual Maxi Fair starting Friday.
Organised by the Marketing Association of XlRI, popularly known as Maxi, the fair, which is in its 37th edition this year, is expected to capture the imagination of consumers and market researchers alike.
Prof Sanjeev Varshney, Area Chairperson of Marketing for XlRI said that the focus this year is on Digital India. He informed that the students through various games will study consumer behavior and perception on various digital platforms of the Government which have been introduced by the Government.
“We will study the perception and behaviour of consumers towards various websites of Government related to passport, ADHAAR , tax returns and carry survey as to how people are using it. Whether they are actually using and benefitting from it or not,” said Prof Varshney.
This year too, Hindustan Unilever, Cadbury, Marico, Tinplate and Pepsico have come up with some unique problems to allow XlRI students to brainstorm. XlRI has invited stand-up comedian Raju Srivastava for an entertainment evening scheduled for January 17, the last day of the fair.
laser tag and unmanned aerial vehicle (drone) show will be the key attractions for the first time in Jamshedpur, including India’s famous Street Magician, Babban Khan, keeping a few tricks up his sleeve. Events like Miss Jamshedpur, which is a talent hunt completion, cooking without fire, a culinary contest and drawing competition for school children from all across the city will be organised on both days of the event.
“We have always believed MAXI Fair is for the people of Jamshedpur, thus involvement of the people in and around Jamshedpur is of paramount importance” said Abhishek Pal, Senior Executive Member, MAXI.
MAXI Fair this year promises to bring the true essence of Digital India in the small town India. According to Tanveer Ali, MAXI Secretary, “We want to continue the legacy of innovation at MAXI Fair and this year we want to bring forward the power of internet to the masses.”