Honda Motorcycle & Scooter India Pvt. ltd. (HMSI) has registered brisk sale during the festive season. Initial booking trends reveal that the Activa continues to be the flag-bearer of this yet another record-breaking performance, while CB Shine and the Dream Series too replicate the performance of Navratras emerging as the best-selling motorcycles. The response to the newly launched lIVO motorcycle too has been overwhelming as almost all dealerships nationwide have been working overtime to cater customer’s demand.
In October 2015, Honda 2-wheelers became the highest volume gainer and highest market share gainer in the industry. Retails breached the 3 lac retails mark for the first time in Navratra-Dusshera period with 90,000 unit retailed only on Dusshera day– which is the highest single day sales for Honda -wheelers in 2015.
Elaborating on the festive sales, Yadvinder S. Guleria, senior vice president - sales & marketing, Honda Motorcycle & Scooter India Pvt. ltd., “Our Utsav celebrations started months back. Our strategy to launch 13 new 2-wheelers in 2015 has paid off and created unprecedented excitement in the market. From the strategic perspective, Honda has announced increased its retail finance partners counts to provide added convenience and choice to both new and pre-owned customers. We hope to close this festive season with new records and thank the million Indian customers for making Honda their first choice.”