Union Minister for Commerce & Industry & Railways Piyush Goyal and Union Minister of Tribal Affairs Arjun Munda, chaired a Multi Stakeholders Workshop on ‘Strategies for Promoting and Marketing of Tribal Products’ organised by TRIFED under Ministry of Tribal Affairs in Delhi on Friday.
Minister of State for Tribal Affairs Renuka Singh, Chairman, TRIFED, R.C. Meena, and MD, TRIFED, Pravir Krishna, also graced the occasion. Various stakeholders including officials from many Ministries, ITDC, EPCH, Academia, Industry associations viz. FICCI, CII, ASSOCHAM, DICCI, top advertising consultants, top Designers, Social Sector, ecommerce groups like Wallmart, Snapdeal, Flipkart, etc. for deliberating and finalizing a Plan of Action to revamp and expand the Tribes India #GoTribal campaign participated in the workshop.
Interacting with participants, Goyal sought the cooperation and suggestion of all stakeholders in expanding both domestic and global market for tribal products and assured his support towards tribal product commerce. He said that the Government is committed to promote Make in India products and Tribes India, Handlooms and Khadi products all should be promoted through various means.
Addressing on the occasion, Arjun Munda said that TRIFED has grown into a very large family of economically active tribals including tribal master craftsmen & craftswomen and tribal forest dwellers pursuing micro entrepreneurship. It is now of paramount importance to expand the market both domestic and international.
Several participants including representatives of FICCI, CII, ASSOCHAM, DICCI and top Advertising consultants, top Fashion designers and senior government functionaries shared their views as to how the market for tribal products be expanded at domestic as well as at international level.
Pravir Krishna said that the workshop has been organized to converge the efforts of various stakeholders, leading national Institutions, Social sector and most of all Industry leaders, and work towards this singular goal of promoting tribal produces in a big way. He dwelt upon many new initiatives of TRIFED and Ministry of Tribal Affairs for popularising tribal products.
TRIFED has charted out a comprehensive plan of action for realizing its goals. Representatives from FICCI, ASSOCHAM, DICCI, CII, expressed their support for TRIFED and said that their collaborative efforts will further steer the popularity of TribesIndia products by Corporate Gifting, getting promotional space for tribal murals/displays in their corporate offices, rack-space in their retail outlets, franchise partnerships, etc.