Dalmia Cement is taking a significant step forward in its brand strategy with the launch of its latest campaign, "RCF Strong toh Ghar Strong," which focuses on guiding and supporting customers in the crucial aspect of building - the Roof Column Foundation. The campaign aims to raise awareness among home builders and contractors about the importance of selecting the right cement, utilizing it correctly, and adhering to best construction practices.
Dalmia Cement is all set to launch a groundbreaking campaign that solidifies its position as the ‘RCF Expert,’ featuring superstar Ranveer Singh. The campaign will be rolled out through a multifaceted multimedia strategy, leveraging Ranveer's influence to amplify the brand's message of unparalleled technical expertise and exceptional service. With the slogan, "RCF Strong toh Ghar Strong,"
Puneet Dalmia, the MD & CEO of Dalmia Bharat Limited, expressed his views on the initiative, emphasizing the company's longstanding commitment to nation-building and home construction. He highlighted Dalmia Cement's significant contribution over the past eight decades in constructing both iconic national landmarks and countless happy homes for millions of people. “Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come” he said
Further Sameer Nagpal, the Chief Operating Officer of Dalmia Cement (Bharat) Ltd., emphasized the brand's commitment to empowering consumers to make informed decisions. He highlighted Dalmia Cement's extensive expertise in optimizing cement formulations specifically for Roof Column and Foundation applications, which are pivotal for the strength and durability of a house's structure.
Expressing his enthusiasm for the collaboration, Superstar Ranveer Singh remarked, "I have long admired Dalmia Cement's extensive contribution to the construction sector spanning over 80 years. Partnering with the company is a privilege, and I am excited to advocate for the crucial role of Roof Column and Foundation in home construction. Our joint endeavor aims to empower individuals to make informed decisions, thereby ensuring the longevity and resilience of every structure."