The Ranchi district administration is all set to give a boost to ‘Desh Ka Mahatyohar’ – the 2019 general elections, in a unique way.
The officials here have documented a series of activities based on Entertainment-Education (EE) guiding principles.
In a major effort to influence the public especially the youths to get them inked, a set of activities have been documented ahead of the General Elections – 2019.
EE is a communication strategy that aims to alleviate a social issue and educate the people through a custom-made piece of entertainment. The plan is defined by a set of techniques and methods, which all intend to use various levels of mass media to communicate social and behavioral change.
Events, ranging from academic contests on the relevant issues to illustrating different creative art forms depicting the colours of democracy had begun from April 3. The district administration’s programme under Election Commission of India’s (ECI) SVEEP initiative will continue till May 5, a day before the polling day.
A communiqué released by the Ranchi district administration recently suggested that on April 6, a cycle rally will be organised at St. Anna School while painting competition will held at various schools. On the same day, volley ball competition will be organised at various colleges of Ranchi.
On April 7, PWD will organise voters’ awareness activities at Braj Kishore Blind School, Badgai under the aegis of Ranchi district. The District Public Relation Office (DPRO) will conduct ‘Nukkad Natak’ at low voters turn out booths to sensitise the voters there on April 8.
In the first of its kind attempt, DSEs/DEOs have been instructed to organise parents-teacher meeting at schools on April 9. Also, Electoral Quiz: rules of voting will be conducted at the colleges. Cricket match at various colleges will be organised on April 10.
Along with quiz, street plays, motorcycle rally has been planned for April 11. Cycle rally at Marwari (Boys) school will be organised on April 12. Meanwhile, voters’ awareness activities are scheduled at Cheshire Home, Bariatu.
In the continuous move, another Street Play will be held at low voter turnout booths on April 14. Essay competition at various schools and colleges on ‘Importance of voting’ including badminton match at various colleges of Ranchi is planned to be organised on April 15.
Besides sports and aptly utilising creative genres, signature campaign at various colleges of Ranchi will be conducted on April 17. Slogan competition ‘Jago Matdata Jago’ will be held at different schools on April 18 apart basket ball matches at various colleges.
Voters’ awareness events on April 19 will be organised at Deepshikha at Namkum. Painting competition at various school and colleges is planned for April 20. From April 22 onwards, cultural events will be held, starting from KGBV Namkum. Tri-cycle rally by PWD is also on the cards.
On April 24, football matches will be held at several colleges. Other events like Children’s Parliament, Rock-Show at St. Xavier’s College, Candle March, Voter Awareness Rally will be organised in the last week of April. Human Chain: Aao Chalo Vote Dein, Mata Samiti meeting on voting, Prabhat Pheri by school kids, Inter-cultural activities, car rally, walkathon, tribal group performances will organised here from May 1 to May 5, in the course of the second phase of election.
“Sankalp Patra will be distributed among the school students whereas pamphlets will be given to the drivers plying auto-rickshaws, buses. DSO, APROs have been instructed to sensitise the residents through PDS dealers and organising special drives at shopping malls and other recreational sites,” the communiqué read.