The Reserve Bank of India (RBI) is celebrating ‘Financial literacy Week’ from June 5 to 9 across the country.
The programme was launched in Raipur by Saraswathi Shyamprasad, Regional Director in presence of top bankers of the State and NABARD, an official press release informed.
Financial literacy is the first step towards prosperity. It helps customer to be informed and make better financial decisions and enhance financial well-being. RBI drives its financial literacy efforts through the financial intermediaries, it stated.
Banks have set up financial literacy centres (FlCs) to focus their financial awareness efforts and the rural branches of banks also conduct programmes to create awareness. In order to create awareness on a large scale on key topics every year, it has been decided to observe one week in a year as financial literacy week and the idea is to focus certain key messages across all available channels with the intention of reaching out to the masses.This year the themes selected for the week are KYC, Exercising Credit Discipline, Grievance Redress and Going Digital in line with the prevailing economic environment.
Messages pertaining to these themes are being communicated through local media, ATMs and websites of banks as well as through display of posters at bank branches.
The messages have been selected from a common man's perspective and the ultimate goal of creating awareness on these themes is consistent with the broad objective of improving financial behavior of people which will result in meaningful financial inclusion.