Prahlad Kakkar — the renowned Advertising Film Director of Genesis Film Production, Mumbai will participate in the inaugural ceremony of 6th Batch of Post Graduate Programme (PGP) and 4th Batch of Fellowship Programme in Management (FPM) of the Indian Institute of Management (IIM), Raipur on June 25.
The inauguration will be followed by a four-day Orientation Programme. The Orientation Programme is organised every year to benefit the students who are about to embark onto a new phase in their life, an institute press release issued here stated.Some of the industry captains, bureaucrats and sports persons are being invited to share their experiences and motivate the young students of the new batch.
Prahlad founded his firm in 1977 and virtually invented a genre of television advertising in India in the years that followed.Prahlad has ruled the Advertising world with his brand of irreverent humour, memorable brand building campaigns and has created Award winning commercials for the most reputed corporates and agencies in India and the Asia Pacific region. After having assisted renowned feature Filmmaker, Shyam Benegal, he moved onto Advertising films.
"To tell a story in 30 seconds in the most engaging way possible" remains Prahlad's raison d'être for his continued passion about Ad filmmaking, even 30 years later.Known as the "Ad guru" he has been instrumental in changing the face of advertising in India bringing in the appropriate "regional Indianness" and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for different renowned brands.