Old is gold in city these days! The traditional designs of gold and silver jewellery are hitting the ongoing festive season.
People usually demand light weight designs. Moreover, the sudden fall in price of both gold and silver has increased the demand.
“Traditional designs are in fashion for most of the customers. They are purchasing light weighted chiks (closely fitting neckwear that is worn on the higher part of neck), tikli (worn on head) and earrings,” said Harakh Malu, the President of Chhattisgarh Sarafa Association.
“It is not only used for marriage or engagement purposes but also for wearing during pujas like Ganesh Chaturthi and Teej,” he added.
Malu said the rate of gold has now decreased by about Rs8,000 per 10 grams and silver by around Rs36,000 per kg. like Malu, a staff of a PC Jeweller said ladies are approaching for fancy light weighted gold and silver jewellery. “Yes, history is repeating itself in sold items,” he maintained.
The items of the ancient design also include bangles, finger rings and anklets.
“It was an off season for our business in July and August. However, it is turning profitable since beginning of this month. We have machines which are creating light weight ornaments depicting old pattern,” said an owner of a jewellery shop at Sadar Bazar. Even some residents agreed to the demanding fact. Poonam Tiwari, a guest faculty member at Kushabhau Thakre University of Journalism and Mass Communication said traditional designs are a hit among her female friends and relatives. Similarly, an aged lady residing near Railway station said the young generation is convinced with her opinion to buy daily wear earrings in traditional design.