The preparations for State-wide lok Suraaj Abhiyaan is in full swing which will commence on April 13 in all the departments of the State Government. In the same sequence, Secretary and Commissioner, Public Relations, Ganesh Shankar Mishra on Thursday convened a meeting of all the District Public Relations Officers of the State through video conferencing at the Mantralaya here.
He issued necessary directives to the officials regarding action plan to be drawn up for promotion and publicity of the event. While presiding over the meeting, Mishra said that it is an event of prime importance for the State government and officials of Public Relations Department have a key role to play in creating awareness about the event among masses.
The Commissioner Public Relations insisted the officials on establishing proper coordination with media, and on garnering their support in publicizing lok Suraaj Abhiyaan.
He said that other than promotion through print media and electronic media, hoardings should be put up so as to inform people about the event and to appeal for their participation.
Mishra said that for the first time, Public Relations Department has decided to put up hoardings in Chhattisgarhi and other major local dialects. In each block headquarter, one hoarding in local dialect or language will be put on display.
In this way, 146 hoardings will be displayed in 146 block headquarters in simple local language or dialect. He directed officials to put up hoardings in public places at appropriate spots from where it is easily visible to the public. Hoardings with text matter in lucid Hindi language will be placed in district headquarters.
Mishra said that the Department is publishing booklets based on government schemes for distribution during various programmes to be held under lok Suraaj Abhiyaan. Officials have been instructed to ensure distribution of these booklets, under the guidance of Collectors.
He directed officials to ensure that updates and information about various programmes of lok Suraaj Abhiyaan are conveyed in a timely manner to media persons through latest photographs, interesting news items and features, so that the word could be spread among people of remote areas with the help of media.
Mishra said that Public Relations officials should organize Collector’s press conference in respective districts, so that the District Collectors may inform media respresentatives about the ongoing preparations for lok Suraaj Abhiyaan. Whatsapp messenger should also be used for official promotional activities, he said.
The Commissioner said that lok Suraaj Abhiyaan is the prime campaign of state government, during which government and administration will interact with people of different parts of the State to motivate them for availing public welfare schemes.
During this event, Chief Minister Raman Singh will himself conduct surprise visits to villages and locations in cities. In the meeting, senior officials of Directorate of Public Relations and its associate organization Chhattisgarh Samvad were also present..