Disney+ Hotstar, a streaming platform, is now offering global health and wellness content to its subscribers. With the aim to strengthen the health and fitness category, the platform has entered into a strategic alliance with Brilliant Wellness to introduce value-added content from top fitness experts, yoga and spiritual gurus, along with celebrity nutritionists spread across more than 100 fitness programmes.
Additionally, Indian start-ups and game-changers Sarva and Cult.Fit, known for their state-of-the-art workout models, have also come on board to instil a healthy lifestyle and fitness regime among audiences bound by social distancing and lockdown restrictions.
As per estimations by Brilliant Wellness, there are about 200 million people in India seeking fitness services and this market is growing at a CAGR of 10%. There has been a significant shift in outlook when it comes to health due to the Covid -19 pandemic. People are now more inclined towards virtual workouts and are on constant lookout for interactive sessions.