MUSBA HASHMI speaks with Sasha Bose, Director & CEO of Nanochemiqs Pvt Ltd, about the nano tech application that allows garments to not only be protective in nature but also makes it long lasting
What was the idea behind the inception of Faibr-x?
Faibr-x was conceptualised on the idea of safespace for every human and child. Clothes are the biggest carrier of virus and bacteria and we strongly believe that clothes can also be the biggest protector against both. Faibr-x was conceptualised to add an element of protection, certified protection in this case, to our daily wear clothes to protect us against virus, bacteria and insects including mosquitoes. And to be honest, this was called for by the situation caused by the COVID pandemic. Now we may have started to move out of our houses but it is still not safe, the pandemic isn’t entirely over yet and we do need an extra line of defence against this virus.
How is it different from already treated antiviral clothes?
Faibr-x uses nanotechnology to impart protective nature to garments against virus and bacteria. The protective finish as added to garments is done on a nano level (1nanometre is 10^-9 metre) wherein the protective finish is applied on the fibre of the cloth. This nano level application allows the garment to not only be completely protective in nature but also makes it long lasting. A once treated garment would remain protective even after 10 washes. Here we are not just fighting a specific virus, we are taking down all kinds of viruses and disease causing bacteria. Along with the bacteria that cause odour. This is what sets the clothes treated with Faibr-x apart from already treated antiviral clothes.
What are the challenges that you face?
Biggest challenge is to make the end consumer understand and acknowledge our solution. We realise Faibr-x is a first of its kind solution and therefore many people may not be aware of our vision and the impact of our solution. With that said, we are making a constant stride forward, towards brand awareness and making people realise how significant can Faibr-x prove to be during this pandemic.
How safe are Faibr-x treatments for various individuals?
Faibr-x nanotechnology and its ingredients are certified by OekaTex Class 1 and have been evaluated by CDSCO, ISO, and NABL labs human and environment safety. Non metal, non silver, non itching technology is safest not only for various individuals but even for newborn and young toddlers.
How can one get their clothes Faibr-x treated?
As mentioned above, we have tied up with grocery stores, medical stores, dry cleaners, and departmental stores that act as collection points for us. People can drop their clothes with these stores, from where they would be picked up and sent for Faibr-x treatment. And then returned.
What has been the people’s response to such treated clothes?
People’s response to the treated clothes has been positive so far. Our services have been perceived by our customer base as a unique concept of protection. People do feel donning Faibr-x treated clothes acts as a defence mechanism against virus and bacteria. Customers have been happy with the affordability and the accessibility of our services, given we have collaborated with local grocery stores and dry cleaners, we are easily accessible.