The Congress on Wednesday launched its own digital media platform, INC TV, on YouTube on the birth anniversary of Dr Bhimrao Ambedkar.
The party has, over the years, alleged that the mainstream media is biased against the Opposition, and the YouTube channel will allow it to convey its message directly to the public. The ruling BJP already has a YouTube channel with 3.67 million followers.
Party chief spokesperson Randeep Surjewala said INC TV will start airing shows from April 24, National Panchayati Raj Day, and would be live for at least eight hours every day.
Leader of Opposition in the Rajya Sabha and Congress general secretary Mallikarjun Kharge, NSUI president Neeraj Kundan and Mahila Congress president Sushmita Dev were also present at the launch.
Speaking at the Press conference of the launch announcements, Kharge said even Ambedkar believed that journalism had become a trade in India and it was the BJP that was proving him right today.
He added the Dalits were suffering under the BJP and every 11 minutes, there was an attack on a Dalit in India. “This truth of our country has been long concealed. Our nation has the right to hear the truth. Through INC TV, we aim to bring it out” Kharge added.
The Congress has, over the years, been severely criticised for not upping its social media engagement with the young. In February, the party launched its “Join Congress Social media” campaign.