The Uttar Pradesh government is set to launch the ‘Ayushman Bhava’ campaign across the state on September 17.
The campaign has already been launched by President Droupadi Murmu at the national level on Wednesday.
The campaign has been divided into five parts, including ‘Seva Pakhwada’, which will be organised from September 17 to October 2, coinciding with the commencement of ‘Ayushman Apke Dwar 3.0’.
Additionally, ‘Ayushman Mela’ will be inaugurated on September 17 whereas the ‘Ayushman Sabha’ will be organised from October 2. Furthermore, ‘Ayushman Gram Panchayat’ and ‘Ayushman Urban Ward’ will also be launched.
Under Ayushman Mela, a health fair will be organised every Saturday at the Health and Wellness Centre. This aims to optimise the utilisation of healthcare services, offer a platform for individuals to raise their concerns and promote positive behavioural changes among the community through collective wellness activities.
Similarly, a weekly fair will be organised at the community health centre (CHC) by medical colleges every Sunday. This will facilitate increased access to specialist and outreach healthcare services at CHCs to ensure continuity of care. Screening, diagnosis as well as basic and advanced health care services will be provided through specialised care, including tertiary care setup and referral to specialised and diagnostic services.
‘Ayushman Apke Dwar 3.0’ is being launched for distribution of Ayushman cards to all remaining eligible beneficiaries under Pradhan Mantri Jan Arogya Yojana (PM-JAY) and ensuring that no eligible beneficiary is left out.
With the intention of accelerating the making of Ayushman cards, 'Ayushman Apke Dwar 1.0' was launched in 2021 and 'Ayushman Apke Dwar 2.0' in 2022. Through this scheme individuals can register themselves.
Card manufacturing will be done using FLWs, Fair Price Shops (FPS), card manufacturing agencies, volunteers, social workers etc. Door-to-door e-KYC and card delivery facility will be available and district magistrate has been made the nodal officer for this entire programme. ASHA workers, frontline workers under panchayati raj and self-help groups will be supported for activities related to e-KYC and IEC for card manufacturing. Local public representatives can be involved to encourage the people.
A cleanliness campaign under ‘Seva Pakhwada’ will start from September 17 and will continue till October 2. This cleanliness programme will be carried out at all public health facilities at primary, secondary and tertiary health care levels with the support of gram panchayat members, JAS, RKS.
Besides, voluntary blood donation camps will be organised to increase awareness about the need for regular voluntary blood donation and the opportunity for social solidarity. Similarly, awareness will be created about the importance of organ donation and people will be motivated to take the pledge to donate organs after death.
‘Ayushman Sabha’, which will increase awareness about various health schemes and services, is scheduled to commence on October 2. Under this initiative, Ayushman Sabha will be conducted under the guidance of the Village Health, Sanitation, and Nutrition Committee (VHSNC) and urban authorities at the village and ward levels. During this gathering, Ayushman cards will be distributed and exhibited.
Additionally, attendees will receive information about the list of eligible beneficiaries, those currently undergoing treatment, and the hospitals included in the programme.
Furthermore, these gatherings will feature special health discussions focused on increasing awareness about NCDs, TB and sickle cell disease. They will also cover communicable diseases and strategies for their eradication, as well as facilitate the creation of Ayushman Bharat Health Account (ABHA) IDs.
In addition to Ayushman Sabha, ‘Ayushman Gram Panchayat’ and ‘Ayushman Urban Wards’ will also be organised. This will serve as a recognition to villages and wards that achieve various parameters by March 2024.