CavinKare’s leading hair-care brand CHIK has rolled out a new campaign for its latest offering, CHIK Quick Crème, featuring television star Shweta Tiwari. The 30-second commercial, titled “10 on 10 Hair Color”, aims to highlight the product’s swift action, promising vibrant, glossy results in just ten minutes.
The ad, broadcast across Uttar Pradesh, Madhya Pradesh and Rajasthan in Hindi, is also available on YouTube. In the film, Tiwari is seen with friends hesitant to step out due to grey hair and the lengthy process of colouring. She introduces them to CHIK Quick Crème, a single-use 10-minute solution enriched with Amla and Bhringraj, priced at `10.
A lively transformation follows as the friends embrace the new look with confidence and colour, reflecting the brand’s message of quick and effortless hair colouring. “CHIK Quick Crème challenges the notion that effective hair colouring must be time-consuming or costly.
The new film underlines results that are quick, convenient and affordable. Shweta Tiwari’s appeal in Hindi heartland markets and her energetic persona fit perfectly with our brand’s spirit,” said Rajat Nanda, Business Head – Personal Care, CavinKare.