Signalling a major expansion in the country’s high-end real estate segment, India’s largest branded residences developer, M3M India, on Thursday unveiled ‘M3M Black Circle’ — a private, invitation-only privilege platform designed to extend the experience of luxury homeownership beyond traditional physical spaces.
The launch comes alongside M3M India’s announcement to expand its branded portfolio from approximately 6.9 million sq ft to 10 million sq. ft. by the end of 2026, targeting an additional topline revenue of Rs 13,400 crore.
Moving away from conventional definitions of luxury centred solely on square footage, design, and amenities, Black Circle aims to offer homeowners exclusive access to global luxury icons and bespoke experiences. The platform debuted in Paris, where owners of Jacob & Co. and ELIE SAAB residences were hosted on a curated journey featuring personal interactions with founder Jacob Arabo and Elie Saab Jr., alongside private cruises and fine dining.
The Paris chapter follows M3M’s earlier initiatives, including hosting Trump residence owners for interactions with Donald Trump Jr in the United States.
Speaking on the launch, Robin Mangla, President, M3M India, said, “Luxury today is no longer defined by what you own, but by who you know and where you are welcome. Our homeowners already live with the best of design and craftsmanship. With Black Circle, we are opening doors that have traditionally stayed closed: to the founders, designers, and visionaries behind the world’s most admired brands. What we saw in Paris was not a trip; it was a sense of belonging to a global circle.”
M3M India, alongside Smartworld, currently manages a branded portfolio comprising three Trump developments, two ELIE SAAB projects, and one Jacob & Co. development, representing a community of around 500 owners.
The company stated that it is currently in advanced discussions with several sought-after international luxury brands to forge new real estate collaborations across India as part of its ongoing expansion phase.