In a bid to attract large number of tourists with many new attractions, the Gujarat Tourism department has organised a two-month long ‘Kutch Rannotsav-2013’ in the desert of Kutch between December 17, 2013 and February 15, 2014.
Gujarat’s Tourism Minister Saurabh Patel, who is also spokesperson of the State Government, will inaugurate the carnival to promote tourism activities in the State. The desert festival, which is considered as a brainchild of Gujarat CM Narendra Modi, is now six years old and has got place in the world’s tourism map, Patel said.
Tourism Department has organised camel safari in white-sands deserts of Kutch in moon-lights near Ghordo and in tandem with the traditional culture of the Kutch in two-month long rannotsav, he said.
This year, the fest has evoked a warm response from Indian as well as foreign tourists. This year, in the first package the Tent City has already made 45 per cent bookings of its tents. This rannotsav has been organised with public-private partnership model by the Gujarat Tourism Department,” said the Minister.
The drive launched by Gujarat Tourism’s brand ambassador Amitabh Bachchan has resulted in increase of tourists turn-out at the event. In year 2007-08, the event had attracted 7,71,000 tourists which had risen to 16,19,000 tourists in year 2012-13, he added.