India

Digital media centre boosts global coverage of Mahakumbh, emerges as information hub

Biswajeet Banerjee

To showcase the grandeur of Mahakumbh to the world, an advanced Media Center equipped with state-of-the-art technology is operational in the Mela area under Chief Minister Yogi Adityanath’s leadership. Boasting high-quality professional cameras worth crores of rupees, the Media Centre facilitates flawless recording and live-streaming of every moment of the Mahakumbh.

This ensures that viewers experience the event in real time, offering an immersive digital experience to devotees worldwide. High-resolution cameras, featuring lenses costing up to Rs 50 lakh, are broadcasting updates and news about the Mahakumbh on digital platforms. So far, 30 international journalists have conducted special coverage of the event, highlighting its cultural and spiritual significance.

Chief Minister Yogi Adityanath has directed officials to ensure that the Media Center provides all necessary facilities for both domestic and international devotees to stay informed. The demand for Mahakumbh-related news is particularly high in countries such as the USA, Russia, Germany, Japan, and Israel.

Adding to its global reach, Mahakumbh programs aired on Swedish Radio have garnered significant appreciation.

The Media Center also features amenities such as tea, breakfast, and dining facilities, along with a well-equipped conference room. Comprehensive security arrangements have been implemented to ensure the safety and convenience of journalists and visitors alike.