Delhi

Milind Soman gives boost to sustainability in G’gram

PNS

In a major boost to sustainability, Milind Soman, actor, producer and fitness enthusiast, launched electric cycles by Lifelong Online, a leading consumer durables brand, in Gurugram. Combining state-of-the-art design with sustainability, these electric cycles are priced at a very affordable range.

Targeted for urban users from metropolitan as well as Tier II & III cities, the cycles are meant to provide a cost-effective and environment-friendly alternative to petrol or diesel-guzzling transport. With an estimated 7 paise/Km travel cost and no carbon emissions, these electric cycles are one of the most cost-effective transport modes in the market today.

Commenting on the launch, Mr Bharat Kalia, CEO & Co-Founder, Lifelong Online, said, “We always been at the forefront of tech innovation to help solve the daily problems faced by Indian consumers. With sustainability emerging as a chief concern, we were focused on delivering a product that can make a tangible difference to their life. Throughout this, we aimed to ensure that our customers benefit from cutting-edge technology in a product that is highly functional and cost-effective. We have taken care to keep our price points extremely affordable.”

“With our cities becoming congested with highly polluting vehicles, it is high time that we look for alternative solutions.  As a fitness enthusiast, I look forward to any solution that can help in clearing up our highly polluted cities. Electric cycles are not only sustainable; they are also highly affordable, which ensures higher chances of consumer interest," Milind Soman said.

The electric cycles have a range of up to 25 km range per charge. With a charge time of 4 hours, these cycles are easy to charge at home with a charge time of 4-6 hours.