Not satisfied with the results of its team overseeing its publicity campaigns, the Arvind Kejriwal Government has reportedly decided to appoint a dozen odd communication consultants for its complete image makeover in the national Capital.
To get slots filled, the Government has floated request for proposal (RFP) that pointed out that the prime job of the consultants will be to transmit information related to the Government’s policies, welfare schemes and programmes to citizens and other beneficiaries.
The Department of Information and Publicity has reportedly spent over Rs 40 crore till date on publicity campaigns.
Also, the consultants will be required to create awareness campaigns through print, electronic, outdoor and other media platforms, providing information to people, engaging the citizens effectively and in developing a strategy and communication plan and perform other functions in accordance with the Terms of Reference.
The other key jobs of the consultants will be to operate a 24 x 7 News Desk Services Support System for content development across print, visual, online and social media and to create a visual library of photos, info-graphics and videos; draft papers on key issues and initiatives, including provision of a full-time videographer and a full-time photographer for editing, graphics and production of films.
On the social media front, the consultants will be required to monitor online conversations which are relevant to the Government Departments; curate content to suit social and digital media; support the social media channels of the Government like You Tube, Facebook and Twitter; and asses and analyse social media engagement for reporting on a daily basis.
The consultants will also be responsible for all the relevant content to be uploaded on the Government website. It will be required to manage the Press Room on the website for which a web designer, content writer and web developer will be provided to carry out these works.
After assuming power, the AAP Government had set up a communication wing called “shabdarth” under the Directorate of Information and Publicity Department to handle media and other publicity campaigns across the city. The Government had hired professionals to advise its communication wing for better media outreach. Also, media consultants had been appointed to handle CMO and offices of other Ministers for highlighting the AAP Governments achievements.