Mass media is a powerful weapon and it should be used for the development of the common man. There is need for introspection considering the growing influence of market forces on the media. The issue should be discussed to reach conclusions that benefit society. This was the view of speakers at two-day national conference on emerging trends and future prospects in communication which concluded at School of Mass Communication in IMS Unison University on Tuesday. Around 20 scholars and researchers presented their papers on various aspects of media and communication on the occasion. At the national seminar, media professionals and academicians talked on topics like emerging trends in theories and models of communication; changing paradigms and challenges in the media industry; future prospects and challenges in new media; recent developments in cultural communication; portrayal of women in media; current issues in development and science communication; recent developments in public relations and allied fields and communication as a facilitator of war and peace.
University pro chancellor and officiating vice chancellor Dr MP Jain expressed satisfaction at this seminar and said it was fruitful for students as academicians and media professionals expressed their views on recent developments in the field of communication, its future prospects and emerging trends in the field. Such programme should be organised from time to time for the benefit of the students, he added.
Others present on the occasion were pro vice chancellor Prof Vijayan Immanuel, University associate pro vice chancellor Dr Pavan Kumar Aggarwal, head of department Dr Jayant Panda and students.