The IIM, Kashipur launched a four-day Management Development Programme for the second batch of 22 executives from Tata Chemicals ltd. at its campus on Monday.
The basic purpose of organising the management programme was to train the participants on marketing and supply chain management, said the officials concerned of the IIM, Kashipur.
Dr Gautam Sinha, Director, IIM, in his inaugural address, said that since knowledge is going outdated at a faster pace, therefore, priority should be given to interactive mode of knowledge. He also asked the participants to hone their marketing skills by way of learning the basics of marking and supply chain.
Speaking on the occasion, Prof RK Padhy, the Programme Director, said that there are two components of this programme - marketing and supply chain.
While marketing implies reaching out to the customers and understanding their needs, supply chain is concerned with how the customer’s needs are fulfilled at less cost, at right time, to its fullest satisfaction, he further said.
Thus, the objective of the management programme, added Prof Padhy, is “to capacitate the participants to rise above the department-centered approach, to company-centered approach, focusing on customer satisfaction.
Meanwhile, the experts also advised the executives to approach each session of the management programme on marketing and supply chain to learn basics of marketing management, keeping in view the customer’s interests.
Prof Kampan Mukherjee, Prof Kunal Ganguly, Prof Rakesh Agarwal (MDP Chairman) and Prof S Chakrabarti were also present on the occasion , among other faculty members.