Considering the changes taking place in the agriculture field and the manner of business, the Indian Farmers Fertiliser Cooperative limited (IFFCO), acting on government directive, has opened a digital platform for farmers and rural people, said IFFCO managing director US Awasthi. Speaking at the IFFCO golden jubilee commemoration programme, he said that starting with an initial member of only 57 cooperative societies on November 3, 1967, IFFCO has grown with its membership increasing to about 36000 cooperative societies with almost four crore farmers becoming associated with it. Regarding the digital platform, he said that farmers can enquire about agriculture related issues on it. Afterwards, many new things like purchase of farmers produce will also be done through this platform. He urged farmers to undertake profitable agriculture by growing vegetables, flowers which will give good benefits and maximize the use of water soluber fertilisers and bio-fertiliser. Speaking on the occasion, IFFCO director Pramod Kumar Singh, said that apart from being the largest cooperative in India, IFFCO has become a role model of the cooperative sector under the visionary and strong leadership of Awasthi. The IFFCO general manager (marketing) Yogendra Kumar was also among those who addressed the gathering on the occasion.