Eyeing exponential growth of its business in India, Honda Motorcycle & Scooter India Private limited (HMSI) unveiled the much awaited second ‘Dream Series mass motorcycle’ — the 110cc DREAM NEO.
To stamp its presence in motorcycle segment, Honda expanded its product portfolio further in the 100-110cc mass segment which commands a lion’s share of nearly 50% in Indian two-wheeler market. ‘Dream Neo’ is ‘Most Affordable and Most Fuel Efficient two-wheeler’ to be launched by Honda ever in India.
With its high fuel efficiency of 74kmpl, high power and torque while incorporating best-in-class performance and revolutionary Honda Eco Techno-logy, DREAM NEO guarantees a dream ride every time.
Talking about Honda’s strategic direction, YS Guleria, Vice President — Sales & Marketing, HMSI said “DREAM NEO is Honda’s next big leap towards creating deep inroads into the Indian commuter segment. Our newly opened technical centre comprising R&D, engineering, purchase & quality team, overcame the challenge of improving mileage and meeting the competitive price point. Honda aims to grow over 150% in 100-110cc motorcycle segment. Overall, we are confident of customer demand for Honda two-wheelers and eye 43% growth with 39.3 lakhs unit sales in Financial year-14.”
Elaborating on Dream Neo, P Rajagopi, Divisional Head– Central Region, HMSI said “DREAM NEO is Honda’s most affordable and most fuel efficient two-Wheeler ever in India. In the heart of DREAM NEO is the superior refined 110cc air-cooled 4 Stroke SI Honda engine. In India, this is the first motorcycle based on revolutionary Honda Eco Technology (HET). With Intelligent Ignition Control as per the load conditions, ideal combustion is attained leading to improved power output & efficiency. The vibrant dual tone graphic stickers on fuel tank & side panels coupled with the aerodynamic front cowl, trendy diamond shape front headlight, and realistic meter console with white circular design, elegant all black six spoke alloy wheels, sleek silencer and bright tail light highlight the subtle yet attractive style of DREAM NEO.”