The online semi finals of Classmate Spell Bee 2014 were conducted for the city of Dehradun.
Classmate and Radio Mirchi 98.3 FM launched season 6 of ‘Classmate Spell Bee 2014’ in the beginning of 2014. Aditya Garg from Bright land School, Dehradun, emerged as the winner and he will now be in contention to compete in the national finals of the competition. In the initial phase, an on-ground exercise was conducted across 17 schools in Dehradun where children were given spelling tests and top 15 scorers from each school then competed in the city finals round.
The top 16 participants of the competition will compete in the national finals of the competition to be telecast on national television on The Discovery Channel, Discovery Kids and Discovery Tamil. Commenting on the launch, Chand Das, chief executive, ITC’s education and stationery products business said that Classmate has always endeavoured to recognise, nurture and celebrate the uniqueness of every child.
Classmate Spell Bee 2014 has taken Classmate’s brand thought of celebrating uniqueness further and has given students yet another opportunity to identify and showcase their distinctive talents and skills on a nationwide platform. Hitesh Sharma, COO, Entertainment Network (India) limited said, “We started Spell Bee to sensitise young children on the basics and proper usage of the language. Abhishek Anand, marketing manager and Himavan Singh Dahiya, brand manager from the Marketing Team at ITC’s ESPB have leveraged this multi layered engagement platform that deploys radio, television, digital and social media including a specially designed mobile app to drive engagement.