Dairy and dairy products manufacturer Ananda announced the launch of its new awareness campaign to educate customers about the benefits of consuming a packed paneer versus loose paneer. With this informative campaign, the brand aims to highlight the purity and quality offered by packed paneer as compared to an easily available loose paneer.
As part of this campaign, Ananda aims to inform customers about the advantages of packed paneer produced from fresh milk, manufactured using imported machinery without human contact while packaging which makes the product clean, soft and creamier.
Founder and chairman of Ananda Group, Radhey Shyam Dixit said, “Paneer is an indigenous dairy product and is extensively used by Indian households. Unfortunately, many consumers are not aware of the unfit quality of the loose paneer readily available in the market. We value our customers’ health and choice; and therefore have initiated this campaign to educate them about making the right choice while purchasing paneer. We also want to promote the goodness of fresh and packed paneer among the millennials and adults of our country,” he added.