Industries and Information and public relations minister Mukesh Agnihotri has exhorted the officers of information and public relations department to create awareness amongst the common masses about the policies and programmes initiated by the State Government for social and economic uplift of the weaker sections of the society.
He was addressing the first meeting of the officers of Information and Public Relations department held on Tuesday under his chairmanship. Agnihotri said that the PR professionals should work with missionary zeal and dedicate themselves to raise upto the expectations of the Government. He said that for effectively discharging their duties the PR professionals should have proper and authentic information regarding policies, programmes and major initiatives of the State Government.
He said that the public relations personnel should maintain constant liaison with the masses, especially in the rural areas so that a proper and positive image of the Government could be created in the mind of people. IPR minister advised the officers of the department to provide proper feedback regarding the policies and programmes of the State Government. He said that this would not only help in establishing better understanding between the government and the masses but also help the Government in taking corrective measures.
laying stress on proper space management in the print media, Agnihotri said that all the Officers of the department should constantly monitor news and views appearing in the media and provide sufficient positive stories to the media meet its demand. Agnihotri said that in the age of information technology the PR professionals also needed to update their professional skills by taking advantage of the modern tools of information so that they could also apply the same in their day to day functioning. Rajender Singh, director of information and public relations welcomed the industries and information and public relations minister and apprised him regarding various activities of the department.