Haryana Congress is all set to ape BJP’s tech-savvy methods, which gave Narendra Modi a thumping victory in the recently concluded lok Sabha elections.
Eyeing Assembly polls which are due in October this year, the State Congress has geared up to use tech-savvy methods to register a better presence in Assembly elections for 90 constituencies across the State.
State Congress president Ashok Tanwar, in a meeting held at his Delhi residence, directed the party workers to focus on optimum use of the social media and bring in latest technology for campaigning, besides using print and electronic media to grab the attention of the people especially the young voters.
In Haryana there are total 1.55 crore voters including 71, 52,207 women and 84, 42,220 men and the total number of first-time voters registered across the State is 3, 49,952.
BJP which mustered a dismal performance in the 2009 lok-Sabha, when the party failed to open its account in the State, succeeded in bagging seven seats out of the total ten seats in Haryana alone in 2104, and a large part was played by technology in this victory.
The BJP’s success lied in projecting, Narendra Modi, their prime ministerial candidate during the election campaigning, as the Messiah of common man and the social media platforms helped in carrying this idea among the masses.
State Congress chief has accepted this fact after their dismal performance in the general elections and has admitted that just like the opposition, which used social media platforms to their benefit, it must be introduced in their campaigning for the assembly elections.
“We should not only exploit technology to its maximum while campaigning for our party but the times are demanding and hence we should also keep ourselves updated with current political activities taking place in different social-media platforms,” said Tanwar.
He added that the Congress failed to reap benefit by harping upon people centric schemes like NREGA, RTI, lok Pal, RTE, Food Security Bill and land Acquisition bill. During the UPA-2 regime we failed to convey our message among the voters on time.
According to sources, state Congress party is hiring IT specialists to make use of latest technology for campaigning. Trying to revive the spirit of the party Tanwar said that lok-Sabha Elections are now over and it is time to concentrate on assembly elections and a lot of hard work is due for the days to come.