Google India on Monday launched its ‘Start Searching India’ campaign to help Indian internet users get the most out of the web with Google Search. The campaign aims to share tips and tricks about search with Indian netizens, which will be available at one online destination: g.co/startsearchingindia. The objective of the campaign is to simplify the web for Indian users, showing how they can get instant answers to their most common queries.
As more Indians come online for the first time, they are increasingly looking for convenient ways to find information on the web. Whether it is to find out about the weather, checking flight status, or even looking for a restaurant for that perfect dinner date, Google Search can give users instant answers to these common queries in the form of information cards that appear above search results. In this way, Google Search can make Indian netizens' life simpler, whether they're searching on desktop or on mobile.
"Today the next billion users are making the leap from no internet to mobile internet, without ever having used a desktop computer. It is in fact quite fascinating to see an overwhelming response from the youth dominated Chandigarh populace, who has readily embraced the technology in their lifestyle. Chandigarh is believed to be one of the top cities when it comes to internet usage. We are glad to see this user pool making Google Search synonymous to internet usage. It is great to know that cities like Chandigarh are using Google Search for their smallest of requirements. The Google
Search results evidently reflect the growing amalgamation of internet technology into their everyday life," said Sandeep Menon, Director,
Marketing, Google India.
Menon also unveiled the top Search trends that the people of Chandigarh search mostly for using Google Trends (www.google.com/trends). From Education to travel, these trends give you a sneak peek into the minds of Chandigarh's population. Google Trends is a tool that shows what people are searching for in a country or in a given period of time.
He demonstrated this by taking examples of 'Rock Garden' and 'Sukhna lake', Google understands these to be famous places in Chandigarh with a location, opening times, and other related properties.
"For the first two decades of its existence, search largely relied on matching keywords. Now we are finally moving towards our vision of the perfect search engine: one that understands
exactly what you mean and gives you back exactly what you need. A perfect assistant should be able to help you with the information you need right at a moment's notice. We're working towards a search experience
where you Google can give you relevant information right at your fingertips," Menon said.