Chandigarh

City Beautiful: The slogan war zone

Nishu Mahajan

With the polling day inching closer, the slogan war between political parties is hotting up. The political parties have coined catchy slogans for promotion of their candidates as well as to hit out at their opponents.

With four major political parties in the poll fray from Chandigarh, the city’s election arena is witnessing an interesting slogan war this time. The slogans, a popular genre of political communication has become a trend to charge up party supporters during public meetings and rallies in Chandigarh.

It is for the first time in the City beautiful that three out of the four candidates from major political parties are women. Three women candidates including a Municipal Councilor BSP’s Jannat Jahan and two Bollywood actors, BJP’s candidate Kirron Kher, AAP’s Gul Panag will be taking on the Congress’ four-time MP Pawan Kumar Bansal.

For its candidate and sitting MP Bansal, Chandigarh Congress has come up with various slogans to promote him. During Padayatras and party rallies, his supporters are often seen chanting “Jisne Kiya Kaam, Vote Uske Naam”, “Jo Kaha, Woh Kiya”

During the 2009 lok Sabha polls, Bansal had retained Chandigarh’s seat recording a hat-trick and now, would be contesting for the seventh time from the city’s seat.To popularise Bansal’s works in last 15 years, Congress has fabricated slogans like “Clean, green and modern city, Chandigarh on the move…” and “He promised, he performed”.

On the other hand, the Chandigarh Aam Aadmi Party unit is slamming their opponents BJP and Congress with slogans like “BJP, Congress Ko lagi Aag, Jabse Aaye Gul Panag”, “AAP Ki Beti Gul Panag, Rail Pakad Bansal Bhag” and “Pehle Sheila Hari, ab Bansal ki Baree”.  Other innovative slogans of AAP are “Chandigarh Ki Shaan, Jhadu Ka Nischan”, “Raj Karega Sacha Insaan, Ghulam Nhi Hoga Hindustan, Kamal, Haath Toh Dhoka Hai, Jhadhu Chalao Moka Hai” and “Paise Pe Na Daru Pe, Vote Padege Jhadu Pe”.

Meanwhile, the BJP has built up its campaign around its prime ministerial candidate Narendra Modi and has coined slogans like “Bahut Huya Bharastachar, Abki Bar Modi Sarkar”, “Congress Mukt Bharat.” The party’s Chandigarh candidate Kirron Kher finds her place in only one slogan, “Nhi Chalege Pawan ke Hair Pher, Es baar Kirron Kher”, which is chanted during her rallies.

The BSP party workers has been chanting slogans like “Chandigarh ki Majboori hai, Jannat Jahan Zaroori Hai”, “Neela Jhanda, Hathi Nischan, BSP Ki Yehi Pehchan” in favor of party’s candidate Jannat Jahan.Referring to the infamous episode of Railgate where Bansal’s nephew Vijay Singla was arrested for accepting a bribe of Rs90 lakh, the BSP has made a slogan “Bhanje ne Khaya, Mama ne Pachaya, Is Bar Ho Jayega Inka Safaya”

This election season, it is not only political parties who are reaching out to the city denizens through catchy slogans, the Chandigarh Election Department has chosen slogan like  “Every Vote Counts”, “Your Vote Your Voice, “Cast Your Vote”, “Your Vote Your Right” to spread awareness about voting rights and ensure maximum voters participation on the polling day.Polling in Chandigarh would be held on April 10.