Business

Voltas inducts technically advanced cooling products to strengthen its leadership

PNS

Voltas limited, India’s No 1 room Air Conditioning brand, from the house of Tatas, fortified its leadership position in the cooling category by crossing 1.5 mn units in  2016-17. It has also strengthen its market position by introducing the new range of ‘Voltas All Star Inverter AC’ based on the unique customer promise of  ‘All Weather Comfort.

All Year Savings’. Voltas new range of All Star Inverter AC is powered with the unique ‘Two Stage Steady Cool Compressor’ which delivers exemplary savings across all weather conditions. Unlike other ordinary Inverter ACs, the Voltas AC runs on a unique Two-Stage Compressor technology, which provides two stage expansion of the refrigerant, resulting in maximum efficiency, under extreme weather conditions.

The Voltas All Star Inverter AC offers a unique value proposition to the customer likes High ambient cooling, provides comfort cooling across varied Indian temperatures, even as high as 55°C; low ambient heating- heats at temperatures as low as 30°C; Active Dehumidifier  provides comfort in high humidity conditions; Super Silent operation with Noise levels as low as 18 db (A); Advanced Air Purifier with Cold Plasma Ionizer, which provides clean and germ - free air; In addition, the unique range comes with the highest 5.3 ISEER, Stabilizer Free Operation, and a five Year Warranty. 

Commenting on the launch of ‘All Star Inverter ACs',  Pradeep Bakshi, President, (UPBG & M&CED), Voltas limited said, “Being the undisputed leader in Cooling and Comfort solutions for 5 consecutive years, Voltas aims to provide the very best to its customers through our innovative products. The market is moving towards energy efficient Inverter ACs, and with the launch of our unique All Star Inverter AC range, we aim to further improve our value proposition to our customers, by leveraging our revolutionary Two Stage Steady Cool compressor, which provides maximum efficiency in extreme weather conditions. This new range of ACs showcase our capability to leverage consumer insights into differentiated & technologically superior products.”