Homegrown consumer durables company Videocon on Wednesday said it is targeting 15 per cent market share in the air conditioners segment by selling 6,00,000 units in 2016. The company has introduced two new models under the inverter AC range and is set to expand its air conditioner portfolio to 500 products, a senior company executive said here on Wednesday.
“With the launch of Penta Inverter ACs, we are expecting the overall AC sales figures to reach up to 6 lakh units this year,” said Sanjeev Bakshi, Chief Operating Officer - AC division, Videocon. “Further, we expect to increase our overall market share in the AC segment to 15 per cent from the current 10 per cent,” he said.