Media firm TV18 Broadcast ltd and Cable News Network, Inc (CNN) will end their deal at the end of their 10-year-old brand licensing pact in January next year. In a filing to the BSE, TV18 Broadcast, which operates CNN-IBN, said the firm and CNN "will be successfully concluding their 10-year brand licensing and news services arrangement for use of the CNN brand and CNN news content in January 2016.”
“The parties have decided not to renew the arrangement,” it said. In 2005, Global Broadcast News, a TV18 group co, had signed a branding pact with CNN Turner International leading to the launch of CNN-IBN in India.
later on, GBN became IBN18 Broadcast ltd, which in turn became TV18 Broadcast ltd. last year, in the biggest ever deal in the Indian media sector, Mukesh Ambani-led RIl acquired control in Network 18 Media & Investments ltd.